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Output: a piece of dope material evidence for academic and online validation
Polách, Jakub ; Zálešák, Jan (referee) ; Kubíková, Zuzana (advisor)
According to Konrad Paul Liessmann, knowledge society is a structure subject to certain political and economic interests. University education, being a part of this structure, is reduced to mere professional training and the potential of knowledge acquired in this manner can be measured only in terms of its usefulness in the labour market. Under these circumstances, industrial society is being transformed into a society focused not on extraction of raw materials but on extraction of knowledge. Liessmann speaks about a process of knowledge industrialization: an industrial worker, subjected to an economic model driven by material production, is replaced by a knowledge worker, subjected to an economic model operating with symbolic value. Education is subjected to management control asserting economic evaluation – knowledge undergoes industrial processing, so that values, opinions and beliefs ultimately have no relevance within the context. What is of utmost importance is the quantifiable output, sick evidence of academic/online validation. In connection to this critique, my BA thesis discusses the possible content of the depleted BcA academic degree. Any sort of commodification occurring in the process is purely coincidental.
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Vizual Representaion of Selected Electronic Music Styles
Chlebus, Jiří ; Suchánek, Jiří (referee) ; Houf, Václav (advisor)
This work is the result of the transfer of the author's musical experiences, perceptions and ideas to a static visual form. Selected electronic music styles like Dubstep, Breakbeat, Drumandbass, Trance, Techno, Psytrance have some typical characters that the author tries to capture in visual form. The result is a set of computer work that represent the musical styles and express the author's visual ideas that gets through the listening of the musical styles.
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Political billboards and posters in urban space: Case study of Prague
Weyrová, Dominika ; Hána, David (advisor) ; Shavit, Anna (referee)
This thesis deals with political billboards and posters in the city space before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021. For the research purposes of this thesis, three cadastres with different compositions of usually living inhabitants (Stodůlky, Černý Most, and Dejvice) were selected and then compared with each other. The aim was first to examine the spatial distribution of the campaigns in these Prague cadastres, whether they differed in their frequency or even in the content of their messages. Next, the perception of billboards and posters in election campaigns by potential voters was investigated through a questionnaire survey, and in the last part, the strategies used by individual political groups when working with billboards and posters were examined. The first output was map displays, which showed differences in frequency in the selected cadastres, but content differences within cadastres were not noted in the research. Another output was the fact that people generally notice billboards or posters in the city space, some of them perceived rather positively, others rather negatively, but the vast majority of them rejected being influenced by them during the elections. The interviews with party representatives about deployment strategies...
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Comparison of poster processing in Czechoslovakia, Poland and Japan - 60s and the present
Dvořáková, Barbora ; Slanec, Jaroslav (advisor) ; Maňák, Vratislav (referee)
The thesis deals with the topic of film posters, both contemporary and those from the 1960's. The theoretical part is divided according to individual countries into chapters about Czech posters, Polish posters and Japanese posters of the 1960's and the present day, and discusses the historical development and representatives of poster creation of the given period and country. The analytical part observes the number of occurrences of articles about posters in both selected time periods in all three countries in chosen media as well as monitors the content of these articles.
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New corporate design of Švandovo divadlo
Španělová, Klára ; Slanec, Jaroslav (advisor) ; Malý, Radek (referee)
The work focuses on a Corporate design that shapes the brand identity. The goal is to design and create a new Corporate design for the Švandovo Theatre. In the theoretical part, I describe the functions of graphic design in a general sense. Then, I focus on the Corporate design and explain why it is crucial for all brands in the context of communication. I also examine, how local theater institutions use graphic design. I delve deeper into theaters that have decided to completely change their visual identity and have undergone a redesign. Lastly, I analyze the current visual style of the Švandovo Theatre, searching for specific challenges and opportunities for change. Using the acquired knowledge, I present my original proposal for a new graphic solution. It includes the logo, its variations, a specific color palette, and typefaces. I further present the visual style on a series of four different posters that advertise Švandovo Theatre's performances. I complement it with the graphic design of the tickets, the program, and the theater's promotional items. The main output of the work is a graphic manual that also describes the inspiration and meaning of each decision made in creating the graphic solution.
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Návrh a vypracování výukových plakátů pro ruční obrábění dřeva na 2. stupni ZŠ
TOŠER, Martin
This bachelor thesis deals with designing and developing posters for manual woodworking in the 2nd grade of elementary school. The theoretical aspect of the thesis focuses mainly on the characteristics of wood in general, methods of basic manual woodworking, and basic tools and implements for manual woodworking. An important part of the work is also a chapter on health and safety at work, which should not be missed because we always take care of the health of the pupils. Based on the selection of appropriate machining methods and the appropriate form of execution, educational posters were created and printed, which are the output of the practical part.
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Návrh a vypracování vzdělávacích plakátů pro ruční obrábění dřeva na 2. stupni ZŠ
DOČKAL, Ondřej
The main topic of the bachelor's thesis is the design and assembly of educational posters for manual woodworking at the 2nd level of primary schools. These A0 wall posters should serve as constructions for teaching technical education in primary schools. Specifically, the work describes and illustrates 2 posters containing 2 methods of woodworking. The work includes, of course, a complex characteristic of manual woodworking. He describes wood as itself. Follows the overview and description of individual methods of manual woodworking. Describes the tools and implements needed to work with wood. Nor does it neglect the safety of work in school workshops, which is essential.
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Aleš Najbrt and his standing of Czech graphic design
SOUKUPOVÁ, Klára
The bachelor thesis consists of a theoretical and a practical part. The theoretical part mainly focuses on the personality of the Czech graphic designer and typographer Aleš Najbrt, especially his contribution to Czech graphical design and puts it in the context of the time. Further it shortly describes the history of graphical design with focus on the poster as a form of promotional graphics. The third chapter of this part is the history of Czech typography from the sixties of the twentieth century further. The practical output of the bachelor's thesis is the creation of an author's font and subsequently its exemplary use on a poster. The practical part contains mainly the described procedures of creating a font and a promotional poster.
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Arnošt Hofbauer (1869 - 1944)
Novotná, Tereza ; Pech, Milan (advisor) ; Pravdová, Anna (referee)
The theme of this thesis is based on my interest in art around 1900and follows my Bachelor thesis. In chronological sequenced chapters will show Arnošt Hofbauer's life story and describe his artistic development, among others it will also analyze foundation of S. V. U. Mánes, periodical Volné směry etc. In the end of the thesis I attached the catalogs of his work from public and private collections for a complete view of his work. The aim of this thesis is to present Hofbauer's creative work in the most integrated form and in cultural-historical context. I attempt to evaluate his position in the Czech art history.
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"Visual communication analysis. The case of contemporary European theatre posters"
Jonášová, Helena ; Kruml, Milan (advisor) ; Sládková, Hana (referee)
The aim of the diploma thesis is to describe and define basic principles of visual communication from the point of view of mass communication theory and classical media theory and to attempt to create a basic synthesis of these branches. The visual communication is currently dominating form of communication not only in advertising and marketing, but also from the point of purely artistic expressing, which nowadays abandons classical conservative techniques and searches for new ways of expressions. The focus on the diploma on European theatre poster, which is a factual synthesis of those trends, allows adequately assessment the relevance of media theory in relation to visual communication as a way of addressing recipients with the information given in a form of an image. The topic of European poster has been chosen to widely demonstrate the general acceptance of visual communication as a part of sociocultural discursion in a global sense. Another dimension of a theatre poster is its function in public space and the possibilities of the audience to accept the message in these surroundings. On the background of relevant media theory it will also be presented the position of contemporary theatre poster among new trends of mass communication. The quick arrival of new media and their easy accessibility...
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